BRANDING : MARKETING : SEARCH
BRANDING & MARKETING
SEARCH ENGINE OPTIMISATION
SEARCH ENGINE MARKETING
WEBSITE DESIGN & DEVELOPMENT
THROUGHOUT THE UK

Online Marketing

With over 60% of UK households connected via broadband and more than 17% of mobile phones being internet enabled, the online marketplace is more immediately accessible than ever before.

Reaching customers via websites, online advertising, email, text, pictures and video is now the standard and marketing organisations small and large need to build these opportunities into their plans in order to compete effectively and generate new business and new ways to defend their customer base.

The wide range of opportunities to touch the customer requires an equally wide range of marketing disciplines to ensure success in today’s dynamic marketplace:

  • Successful Online Marketing strategies need to take into account Search Engine Optimisation, where websites are not only built and populated with content with search engine criteria in mind but also have a strong off page focus - on link building, PR, competitor SEO strategies and multimedia routes for building both traffic and those all important links.
  • Equally, Paid Search options should be explored in order to evaluate and implement Pay Per Click (PPC) campigns where customer acquisition targets need to be met earlier than can be achieved using organic search techniques.
  • Traditional direct marketing now more and more relies on e-mail and SMS to reach out to customers and voice contact is now offered by many companies straight from the website using voice over IP applications.
  • In today’s Web 2.0 world, the potential for Social Networking to form an integral part of the online marketing mix must not be overlooked with millions of opportunities to interact and directly talk to the consumer. Facebook, Myspace and the like offer great potential for your brand to build reputation and loyalty online whilst LinkedIn allows you to build professional contacts for your business.
  • Blog sites and specialist forums are now commonplace, where every single topic is discussed and disected by both consumers and key recomenders - not being present when your product or services might be being discussed is simply not an option in the Web 2.0 world we live in.
  • Affiliate networks exist, where your product will be presented to the consumer on the basis of price, features and customer reviews bringing your customer service performance right into the centre of the online arena.
  • Finally, it is important always to remember the importance of building a strong online brand identity which communicates well and builds loyalty and trustworthyness. Online, this should be a continuous process as you will need to not only build your brand but also defend it against attack from the competition and from unhappy customers.

It is imperative, even if you have been operating successfully online for some time, to regularly review your online marketing strategy and tactics to ensure that you not only stay abreast of every opportunity to further your business goals but also to continually take a fresh look at how you can differentiate yourself in an online world where information on every business is instantly available for comparison.

At Atommedia, we undertake a comprehensive review of our clients’ online marketing strategies, benchmarking them against current best practice in their marketplace and offering development advice based on our experience and track record in the online world.
Why not contact us for a no obligation consultation . . .