SEO Copywriting

Well written, authoritative, informative and relevant copy is the Holy Grail for today’s search engines. Investing significantly in both time and capital resource, search engine companies are constantly implementing new systems and approaches to outwit those who tirelessly attempt to manipulate search results through spamdexing, keyword stuffing and other black hat techniques. Content is king and well authored content which returns truly helpful pages against search queries are given the weight they deserve by Google and the other search engines. In other words, it is your copy which determines how well a particular page ranks - it’s up to you to make sure your SEO Copywriting is up to scratch!

Equally, persuading other authoritative sites to link to you is wholly dependant on the quality of your site’s content and focus on this will drive you up the search engine rankings in addition to enhancing your reputation as an authority in your own right.

SEO copywriting involves so much more than just keyword selection, placement and density calculations. Of course, on site optimization through the use of title tags, headers and meta tags is still of importance in tuning the way your site’s text and graphical content is indexed by the search engines. The real goal, however, is to create compelling content which gains audience, traction, authority and strong inbound links – this is what will drive you up the search engine rankings.

Once you have established a set consistent on-site optimisation.practices, your focus should be on an SEO Copywriting strategy and approach which leverages the real value off-page. In parallel with strong on-site copy, it is vital to supplement your approach through the distribution of articles and blog content which anchors back to your on-page copy.

SEO Copywriting becomes a central campaign component rather than just a way to put more words on your site. Audience and market analysis and knowledge of the type and structure of the information being sought is essential at this stage of the SEO process. This drives our creation of content with real value which in turn builds reputation and worth for internet users and attracts those all important inbound links.

In Google’s own words - "Ask yourself what creates value for your users." 

Here at Atommedia, our SEO Copywriting approach is absolutely focused on the creation of value for your audience, the creation of reputation and higher ranking for your site and the enhancement of your online return on investment and brand equity.