SEO Services
With over 4 billion online searches per month in the UK alone, optimizing your site to give searchers and search engines alike what they want can be a daunting process. To allow you to stand shoulder to shoulder with your competition, SEO services need solid implementation to structure your website’s design, management practices, copy and content and its relationship with the online world.
Atomedia's SEO Services focus into 5 key areas:
1) Site design: Whilst a great looking flash site may wow you with its moving images and graphics, you have to remember that search engines cannot see pictures and equally like clear, easy to navigate sites. Your choice of site design needs to put search engine friendliness first and art and aesthetics second. After all, it’s no good having a beautiful site if no one can find it languishing on page 72 of Google! For an existing site, we will audit and analyse the design and site infrastructure a recommend a series of corrective actions and ongoing practices to ensure maximum relevance against search engine criteria. For a new site, through an understanding of your business objectives and wider marketing strategy, we can both design and build your site to be SEO friendly and provide processes and guidelines to ensure it remains so.
2) Market Analysis: In order to understand the playing field we have to understand the players and both their strategy and tactics. We undertake a review, against your business objectives, of your market sector and the key competitors within it. By building a clear picture of their online activities, from keywords to back links, from content to viral initiatives, we can build a set of targets to achieve in order to leapfrog them in the hunt for strong, converting web traffic. Indeed, a great deal can be learned about a competitor’s SEO and SEM programs by using a series of tools to understand the secret of their success and then improve upon it.
3) On Page Optimisation: In a world where content relevance is king, we ensure that your content is written to be both compelling and relevant to your audience and equally satisfies the criteria for high search engine ranking. Structure, keyword relevance and impact all come into play here as do the correct implementation of titles, headers, meta tags, alt tags for images, URLs, anchor text and hierarchical linking. Search engines also love regular, fresh content rather than stale archive material and so we would propose a program of ongoing content creation to ensure currency and relevance is continually maintained.
4) Off Page Optimisation: To support a well optimised and SEO friendly site, it is essential to focus off page. Link building is vital to improve your ranking and we would propose an ongoing link building program which concentrates on getting both the right quantity and the right kind of links. Inbound links with a high Google PR, with relevant content anchored to on page keywords not only on your home page but also deep in your site are the holy grail here. In addition to this, a range of further link building options are available to further enhance your site’s value and relevance in the eyes of the search engines.
5) Continuous Review: The very nature of the web and its traffic, especially in competitive sectors, means that nothing stays still for long. It is vital to continually review your progress, the activities of your competitors and any changes made to the way the major search engines assess your ranking. This will ensure that you always stay ahead of the competition and maximize the amount of relevant, converting traffic which your site attracts.
In summary, our SEO Services are delivered with a clear understanding of search engine criteria, site design and optimisation techniques, content creation and link building practices. Additionally, and most importantly, we focus on delivering the best return on investment by understanding you, your competitors and your market sector as a whole, as part of a continuous process, thus ensuring long term, sustainable business advantage.
