Too often, businesses invest in a website and leave it static. It’s the equivalent of planting seeds but not watering them. A website that just sits there not only wastes your money but also robs you of the chance to boost profits, reduce costs and win new business.
Customers leaving your site without doing what you want them to do is a common pitfall but rather than spending additional budget to gain more traffic, CRO focuses on increasing website conversion rates and generating more income from current users. CRO analysis can provide an upturn in results and invaluable information into your online customer trends – giving you a ‘fresh pair of eyes’ and a renewed understanding of how your customers use your site.